MIAMI, Fla. (June 27, 2019) – Located right on Biscayne Bay, the Hard Rock Café has long been a go-to spot for dining and music in Miami. Now, the restaurant has a whole new look.
Designer Anna Schmidt, of Anna Schmidt Interior Design, completed an interior refresh of the Miami landmark to match the city’s vibrant energy while staying true to the iconic Hard Rock brand.
Design highlights include: The refresh included more than 8,000 square feet of dining space and nearly 1,000 square feet of retail space. The design focused on incorporating the brand’s musical elements while making it unique to Miami—one of the brand’s most popular locations.
- A chain drapery depicting Miami resident DJ Khaled greeting guests in the hostess area
- A backdrop wall with brass cymbals on display, along with vibrant Hard Rock signage
- A modern, striking bar and backbar, replacing the venue’s historic guitar-shaped bar
The entire indoor space was painted, and new wood-look floors were installed throughout. The space also features new seating, including feature banquettes, and a new bar lounge.
Guests can enjoy the indoor dining space, which seats about 340, or take in the views from the outdoor patio, which seats about 150.
One of the challenges of this project, Schmidt said, was accommodating the foot traffic of the restaurant. Because the Miami location is so popular, Schmidt kept durability in mind throughout the design process, choosing furnishings, décor and textiles that could withstand heavy use, all while keeping the style consistent with the design.
“It was an honor to work on such an iconic property here in Miami and with this worldwide brand,” Schmidt said. “Blending the two made this project so fun. I love the results and know guests will too!”
Anna Schmidt Interior Design has worked with many nationwide brands, franchises and upscale independent restaurants across the country. Notable projects the firm has completed include Disney Springs’ Polite Pig, Cocina 214 in Winter Park and Cask & Larder in the Orlando International Airport.
Anna Schmidt Interior Design is based in Jupiter, Fla.
For more information, visit www.annaschmidtinteriors.com.
About Anna Schmidt Interior Design
Anna Schmidt Interior Design (formerly Schmidt Design Studio, Inc.) is a professional interior design firm with an exceptional reputation built over the years through the design of one-of-a-kind spaces and strong client relationships. Established in 2003 and based in Jupiter, Fla., the firm has worked extensively with nationwide brands, franchises and upscale independent restaurants throughout the country, as well as many corporate and commercial spaces. For more information, visit www.annaschmidtinteriors.com or call (407) 399-6808.